Take a bow email for the years of constant service to businesses but WhatsApp messaging is changing the game. Email still has a significant part to play but WhatsApp's social and personal touch provide a deeper connection between two parties in a business. WhatsApp is no longer just a platform for checking on friends and sending silly emojis but a fully fledged business platform sharing documents and offering direct automated responses to ensure instant communication with potential business leads. See WHATSAPP BUSINESS for details.
Breaking it down
Let's assume no one knows about WhatsApp - well, it is a free mobile app that uses your phone’s internet connection to let you chat with other WhatsApp users, without SMS text message charges. The app also lets you share files and images, and supports free voice and video calls as described by Hootsuite.
Interesting facts for business owners leveraging digital marketing
According to Nielsen’s Facebook Messaging Survey, 67 percent of mobile messaging app users expect to use chat more for communicating with businesses over the next two years.
53 percent of respondents say they’re more likely to shop with a business they can message directly.
A study by Pew Research Center shows that 42 percent of smartphone owners between 18 and 29 years old use messaging apps like WhatsApp, compared with only 19 percent of smartphone owners who are 50 or older.
Getting to the point - why whatsApp is essential for your business
- Creating closer connections between your brand and its market. A customer chatting with you via WhatsApp definitely feels more connected that one that is emailing.
- Understanding the habits of your target market; if majority of who you sell to are youthful then its best to follow their trend than try to complicate things. Instead of providing email information, drop a WhatsApp contact and then you can have the rest communicated from there.
Over 70% of people look at their social apps as soon as they get up, WhatsApp being one of the platforms people spend most time on. Email normally comes later in the day.
- Encouraging two sided communication and promoting easy access to customer feedback.
- Use your WhatsApp statuses as a free advertising tool for your phone contacts as you grow your network.
The convenience of using WhatsApp
- WhatsApp is completely free for use (at least for now).
- Instantly send a message to anywhere in the world.
- Easy to use, even a novice mobile user can use it.
- Voice call support.
- Video calling available.
- Send to anyone Document files up to 100 MB such as PDF, Slideshows, etc.
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